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What is your definition of marketing?

Branding, storytelling, sales, advertising, promotion, images, and labels were a few of the key terms that came up when being asked that question.

Matthew Lenox, marketing director for Discover Dixon and Dallas Knack, marketing director for Sauk Valley Community College met with students today to talk about all things marketing, from their educational experience in college, to working as young professionals in the field and navigating a pandemic through the infancy of their careers. Students asked great questions about how to navigate multiple platforms, SEO, and knowing your audience to get your best ROI. A little time was leftover for a great activity where the students got to come up with a quick product to sell and find their ideal consumer to target.

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