Janna Groharing, Executive Director of Sterling Main Street, explained the structure and mission Main Street America. The four foundational pillars include: Design, Organization, Promotions, and Economic Vitality. Topics for day, among many were: adaptive reuse of buildings, farmers' markets, business incubators, events, and beautification. Janna concluded the day with a variety of questions for students, such as, "What would you tell someone new to the area about your downtown?"