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The West CEO Class is piloting a series of interactive videos, The Art and Science of Entrepreneurial Thinking, featuring Doug Villhard, entrepreneur and professor. Today's thoughts centered around the problem space. Student teams had to agree on a new mouse trap design. But were then challenged to consider what problem they were solving...Is the problem about how to get the mouse? Or is the real problem keeping mice from getting into the house? Doug Villhard asked students to think more critically, to shift their thinking, and consider how to disrupt a market while looking for true innovation.


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